The Olay skin care brand has lured "Sex And The City" star and actress Kim Cattrall as a spokeswoman for its Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion.


Olay, Kim Cattrall, Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion, Olay Total Effects, Sex And The City, Procter & Gamble, P&G, skin care, beauty care, Joe Arcuri, Anti-Aging




































































































































































































































INSIDE THIS ISSUE
News
Opinion
Other Services
Reprints / E-Prints
Submit News
White Papers

Supplier News Breaks Archives

Olay lands 'Sex And The City' star as spokeswoman

January 13th, 2011

CINCINNATI – The Olay skin care brand has lured "Sex And The City" star and actress Kim Cattrall as a spokeswoman for its Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion.

The Procter & Gamble skin care and beauty care brand said Thursday that Cattrall, best-known for her portrayal of the sultry Samantha Jones on the HBO urban comedy, has "swapped her body products and upgraded" to Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion for "softer, smoother and younger looking skin after one use."

Olay developed the Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion with innovative formulas that go beyond basic cleansing and moisturizing to remove dry skin cells and improve skin elasticity for younger looking skin, according to P&G. Designed to fight the seven signs of aging all over the body, the Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion help to improve skin's elasticity in seven days and provide radiant skin in just one month.

"As an actress, Kim works hard to look her best on and off the big screen. We are thrilled that the Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion are essential parts of Kim's beauty routine," commented Joe Arcuri, vice president, North America female beauty, for P&G.

P&G noted that Cattrall continually works to keep her body looking young and healthy and that the Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion can now be credited as one of her "top beauty secrets for maintaining her famous physique." The actress will encourage women to follow her lead and demand more from their body products to achieve a youthful appearance from head to toe, the company said.

"It's important that I keep my body skin looking smooth and radiant," Cattrall said in a statement. "Now that I've swapped to Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash and Body Lotion, it's never been easier to achieve firm skin that looks younger after just one shower."

P&G added that Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash is available now and that the body lotion is slated to hit stores in February.

Advertisement