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Reese's Minis make debut at CES
January 11th, 2011
LAS VEGAS – Hershey Co.'s Reese's brand was the first to introduce a snacking candy at the Consumer Electronics Show (CES) here with the launch of Reese's Minis peanut butter cups.
The company said Reese's Minis are the brand's smallest peanut butter cups ever at roughly the size of a dime, while featuring the same combination of chocolate and peanut butter but in a mini, unwrapped version that lets consumers easily enjoy the treat anytime, anywhere.
Hershey's noted that Reese's Peanut Butter Cups were named the official candy of CES.
"Techies at CES seek out cool innovations like mini-tuners, mini-cams, nano-mice, mini-keyboards and gotta-have gadgets so small you could fit a fistful in your pocket," commented Anna Lingeris, spokesperson for the Reese's brand. "So who says that the next, big mini innovation can't come from a candy company? Reese's Minis reflect the best in creative product innovation and 'on-the-go' interfacing with user taste buds. And they solve an important issue for techies, too. Their size and unwrapped state makes them ergonomically perfect for one-handed Internet surfing or tapping out a text message."
Reese's Minis are available in drug, grocery and mass retailers nationwide in an 8-ounce resealable, standup pouch at a suggested retail price of $3.39. The candy also comes in king-size 2.5-ounce packs at a suggested retail price of $1.39.