Supplier News Breaks Archives
Clarins, Shoppers Drug Mart support SickKids
January 27th, 2011
TORONTO – Cosmetics and skin care brand Clarins has partnered with Shoppers Drug Mart in the Kiss for Life fundraising campaign, whose proceeds to support Motherisk, a program of The Hospital for Sick Children (SickKids).
Clarins said Thursday that consumers can help SickKids by purchasing the specially marked Clarins Lip Perfector, available exclusively at 600 Shoppers Drug Mart drug stores across Ontario.
Through Feb. 14, while supplies last, $10 from the purchase of each Kiss for Life Clarins Lip Perfector will be donated by Clarins and Shoppers Drug Mart to Motherisk.
Hosts of the boom breakfast show on Astral Radio's boom 97.3, Colleen Rusholme and Humble Howard, joined representatives from each campaign partner for a launch event at a Shoppers Drug Mart store in Toronto. Astral's 97.3 will air public service announcements encouraging consumers to support Kiss for Life.
Amanda Martinez, Canadian Latin/jazz artist and mother to a 2-year-old boy named Leo, purchased the first Clarins Lip Perfector to kick off the campaign and stayed to sign autographs following the announcement. Also on hand at the event was Motherisk founder and director, Dr. Gideon Koren.
After successfully establishing a similar annual campaign in Quebec, Clarins extended its support of pediatric health care to Ontario.
"We are proud to bring the Kiss for Life campaign, in partnership with Shoppers Drug Mart, to benefit SickKids," stated Christine Dallaire, vice president of the Clarins Division. "A kiss from a mother to her child is a symbol of the special connection she feels with her newborn. This campaign invites women to support other women so they will be able to reach out to Motherisk for information or counselling when they need it most."
Koren said the Kiss for Life campaign will help provide our expert information and counseling to more expectant and breastfeeding mothers. "Pregnant women who are faced with medical challenges such as diabetes, epilepsy, depression or cancer need effective treatment that won't harm their baby," Koren commented. "Motherisk research and counseling about risks and common exposures during pregnancy can help a woman protect her baby from birth defects and some of childhood's most deadly diseases."
Established at SickKids in 1985, Motherisk provides research and counseling to help ensure safe medical treatment for women during pregnancy and while breastfeeding. Motherisk has helped establish the safety of medications for expectant or new mothers, as well as the risk or safety of chemicals, radiation, infectious diseases and common everyday exposures.
Motherisk recently celebrated its 25th anniversary and recognized Shoppers Drug Mart's long-time support, which began in 1998.
"As part of our ongoing commitment to providing information and resources in the area of women's whole health, Shoppers Drug Mart is pleased to be a partner in the Kiss for Life campaign," stated Cathy Masson, director of cosmetics for Shoppers Drug Mart. "Pregnancy and new motherhood are some of the most significant times in many women's lives, and we embrace the opportunity to support a program like Motherisk that ensures women have the information and support they need during this important life milestone."