Supplier News Breaks Archives
Hallmark adds to recordable storybook line
February 4th, 2011
KANSAS CITY, Mo. – Hallmark Cards Inc. has expanded its Hallmark Recordable Storybook collection into licensed properties with the addition of the classic children's book titles Goodnight Moon and Curious You on Your Way.
The greeting cards and gifts company said Thursday that readers now will be able to add their own voices to the two children's books, which join other recent literary classic releases such as Guess How Much I Love You, Counting Kisses and On the Night You Were Born.
Hallmark Recordable Storybooks feature voice-capture technology, recording the reader's voice directly into the book. When a page is turned, the storybook automatically plays the text on that page in the reader's voice, allowing people to "read" to a child or other loved one, even when they aren't physically present.
"It's a privilege for Hallmark to be the first company to license Goodnight Moon as a recordable storybook and we feel it speaks directly to the power of these books to help create meaningful connections," commented Jonathan Bowyer, product manager for Hallmark. "Since the 1940s, millions of young readers have experienced the magic of story time through Goodnight Moon and Curious George books, and now these readers — many of whom are parents or grandparents themselves — can read the classics to their little ones, even if distance causes them to be apart.
"For some parents and grandparents — whether they're serving in the military overseas, away on business or living miles away — being home for story time isn't always possible," Bowyer explained. "Now, with Hallmark Recordable Storybooks, children and loved ones can share story time anytime and anywhere."
Hallmark Recordable Storybooks made their debut in late 2009 with The Night Before Christmas, which Hallmark said sold out within weeks. Based on the strong customer response, the company has published 16 more titles.
"The past year, Hallmark has been overwhelmed by the stories we've received from customers — from a dad in Afghanistan reading The Night Before Christmas to his daughter in the United States to a birth mom sending All the Ways I Love You to her son and his adoptive family," stated Bowyer. "Times are changing, but the need to make meaningful connections remains the same. With the addition of new Recordable Storybook titles, we're trying to give customers more tools to do just that."