Supplier News Breaks Archives
Hallmark launches postage-paid greeting cards
February 17th, 2011
KANSAS CITY, Mo. – Hallmark and the U.S. Postal Service have introduced a line of greeting cards that already include postage.
Called PostagePaid Greetings, the new line of everyday and seasonal cards requires consumers to "just sign, seal and send," Hallmark said Thursday.
The PostagePaid Greetings cards feature the U.S. Postal Service's Intelligent Mail bar code on the front of the envelope. When the cards are processed at a Postal Service facility, the bar code automatically indicates to the Postal Service the postage is paid.
According to Hallmark, the postage is treated like a Forever stamp, and its value will always be equal to the price of a standard first-class stamp.
"In this busy world of ours, Hallmark and the Postal Service want to help make connecting with loved ones a little bit easier," commented Rob Bensman, vice president of strategic alliances at Hallmark. "PostagePaid Greetings provide you with everything you need. All you have to do is add a personal message."
More than 200 varieties of everyday PostagePaid Greetings will be sold in Hallmark stores as well as at Wal-Mart, Walgreens, CVS and other locations. Seasonal cards will be available starting this Easter season, Hallmark said. PostagePaid everyday cards can be purchased for $3.99, and seasonal cards will range in price from $2.69 to $3.99.
"We know card sending is an important tradition, and receiving cards is as meaningful as it ever was," stated Paul Vogel, president and chief marketing/sales officer at the U.S. Postal Service. "We are pleased to work with Hallmark in a way that honors this tradition while providing consumers with added convenience afforded by advanced technology."