Supplier News Breaks Archives
American Greetings gives online peek at what's new in stores
February 24th, 2011
CLEVELAND – American Greetings Corp. has enabled consumers to shop for electronic greeting cards on its web site for quite some time, and now they also can go online to find out what's new in the card aisle at stores.
The greeting card company said this week it has launched a new page on AmericanGreetings.com that features the latest product introductions, a special downloadable coupon and a store locator that can help consumers find nearby retailers with American Greetings cards.
Those who visit the page now can check out this year's selection for Easter, the latest collection from four-time Grammy Award winner Taylor Swift and new Kathy Davis cards, as well as other new greetings.
By clicking on one of the card images, customers can get a closer look at the front of the cards plus see the verse inside. They can find a nearby retailer by entering their ZIP code in the store locator tool. And the printable coupon offers $1 off a purchase of three cards, redeemable at participating retailers.
"We have always been proud to offer our consumers the very best greetings, whether online or at retail, and with our category growing we want to be sure we are making it easy for shoppers to always find the perfect card," Sally Schriner, president of American Greetings Interactive, said in a statement. "Now, whether someone wants to send an e-card or find out what's new in the nearest card aisle, they can do it all in one convenient location."