Hershey Co.'s Reese's brand is continuing its sponsorship of NCAA basketball with the launch of the Perfect Play promotion.


Reese's, Hershey, Perfect Play, NCAA basketball, NCAA Final Four, National Association of Basketball Coaches, Reese's College All-Star Game, chocolate




























































































































































































































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Reese's promo gives NCAA hoops fans a shot

March 3rd, 2011

HERSHEY, Pa. – Hershey Co.'s Reese's brand is continuing its sponsorship of NCAA basketball with the launch of the Perfect Play promotion.

The chocolate company said that starting Wednesday, college hoops fans will have opportunity to vote for the top NCAA men's basketball play each week while registering for the chance to make a half-court shot for $1 million during the 2012 NCAA Final Four Men's Basketball Championship.

Coupled with the Perfect Play promotion is Reese's third annual sponsorship of the National Association of Basketball Coaches (NABC) College All-Star Game on April 1 at Reliant Stadium in Houston, which will feature top senior collegiate basketball players from across the country.

"We are delighted to be back as a corporate partner with the NCAA to sponsor the Reese's College All-Star Game and Perfect Play promotion," commented Anna Lingeris, a spokeswoman for Hershey. "What better way for fans to celebrate March Madness than by shooting for a chance at $1 million?"

Fans can visit www.reesesperfectplay.com to view weekly NCAA men's basketball game highlights and vote on the clip they think is the Reese's "Perfect Play." Each week, those who vote for the winning play will be entered for a chance to win the grand prize: a shot at making a half-court basket for $1 million at the 2012 NCAA Final Four.

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