Supplier News Breaks Archives
Winning Colours stain remover to launch at Duane Reade
February 28th, 2011
NEW YORK – Winning Brands Corp. next month plans to roll out its Winning Colours Stain Remover to Duane Reade stores in New York City and pass out samples of the product.
The Barrie, Ontario-based supplier said that it expects to have Winning Colours, billed as the "world's most versatile cleaning solution," on shelves at about 100 Duane Reade stores by mid-March.
In addition, 50,000 Winning Colours sample pocket packs will be handed out to New Yorkers in person at high-profile public locations in Manhattan for three days during the week of March 14 to fast-track consumer awareness of Winning Colours in the New York City market, Winning Brands said.
Product sample locations may include Times Square, Grand Central Station or the Port Authority, the company reported. In tandem with the event, Duane Reade will place shelf tags in the participating Manhattan stores highlighting the product. The single-use samples will be contained in a Duane Reade bag that includes product literature.
Described as an advanced cleaning solution, Winning Colours is a multipurpose stain remover and multicleaner that's also friendly to the skin, providing an alternative to conventional solvents, according to Winning Brands. The company said the product offers 1,000 cleaning uses in one convenient solution.
"Early adopters of Winning Colours have discovered its convenience and versatility, and they have become strong fans," commented Winning Brands chief executive officer Eric Lehner. "Our goal is that Winning Colours Stain Remover becomes the favorite product in its category. Positive feedback from an exceptionally wide range of consumer lifestyles proves that this is possible. All that's required now is shelf space in America's leading retailers. That's why we are deeply grateful to Duane Reade as a leading retailer. It takes moxie to introduce consumers to an unknown product based on its merits, before people even know about it."
Last June, Winning Brands announced that London Drugs was the first pharmacy chain to sell Winning Colours Stain Remover.