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AstraZeneca supports Crestor with healthy eating partnership
March 14th, 2011
WILMINGTON, Del. – AstraZeneca has partnered with Food University, a culinary education and entertainment platform, to educate people about the importance of maintaining a healthy diet as one way to help manage cholesterol.
The pharmaceutical company said Monday that in support of its cholesterol-lowering medication Crestor (rosuvastatin calcium), the partnership — which supports National Nutrition Month in March — aims to empower people to take control of their health by showing how even small changes, such as incorporating more low-cholesterol foods into their diet, can make a big difference.
AstraZeneca reported that according to the American Heart Association, only 17% of Americans age 60 or older eat a good-quality diet.. The company said it hopes the information and tools provided through the Food University partnership will help people learn how to integrate healthy eating and cooking habits into their everyday routines.
"People are aware that they should maintain a healthier diet in order to better manage their cholesterol, but sometimes they could use a little help to get started," stated Philip de Vane, M.D., executive director of clinical development for Crestor. "AstraZeneca is committed to improving patient health. Beyond delivering innovative, meaningful medicines, we develop educational programs and tools designed to help patients better manage their disease. We are proud to partner with Food University in support of Crestor to encourage healthy eating as part of living a healthier lifestyle to help lower cholesterol."
The partnership will include a video series in which Food University chef personalities Sara Moulton and Curtis Aikens will provide cooking demonstrations and offer simple tips and recipes for making healthy, well-balanced meals, according to AstraZeneca. In addition, a variety of recipes that fit within a low-saturated-fat, low-cholesterol diet will be available at Crestor.com and MyFoodU.com.
"The goal of this partnership is to help Americans understand how to prepare food in a healthier way, all while enhancing their culinary IQs," commented Rich Gore, managing director of Food U Properties. "Cooking at home should never just be routine. It should be fun. Our simple recipes and videos demonstrate how to make meals with nutritious ingredients that taste good and are good for you."