Supplier News Breaks Archives
Vaseline kicks off online football game promo
April 4th, 2011
ENGLEWOOD CLIFFS, N.J. – Vaseline has launched the Keep Your Grip Challenge, an online football game created by Vaseline MEN, its line of nongreasy hand and body lotions, that challenges players to keep their grip on the ball as they charge downfield.
The Unilever brand said late Friday that the game The Challenge is hosted by football legend and longtime Vaseline MEN partner Michael Strahan, who coaches, encourages and taunts the player as he tries to advance through the game. Vaseline MEN launched the online game last week when Strahan took on New York Giants wide receiver Steve Smith and Atlanta Falcons tight end Tony Gonzalez for the highest score.
In celebration of the friendly competition, Vaseline MEN made a $25,000 donation in Gonzalez's name to Youth on the Move, a nonprofit organization that supports national youth football programs.
"No other game requires a good grip as much as football, since you have to hold onto the ball to win, and you just can't do that with greasy skin," commented Strahan. "Vaseline MEN has really scored with this game, which highlights the lotion's nongreasy formula, while giving guys a chance to do what they love to do: take on a challenge."
Men can take the Keep Your Grip Challenge by visiting KeepYourGripChallenge.com. Players can also enter for the chance to win a viewing party in Las Vegas for themselves and three friends for next year's big game, as well as get a chance to win one of a hundred footballs autographed by Strahan.
Vaseline MEN is a line of nongreasy body and face lotions that are specifically formulated to strengthen men's skin. Vaseline MEN Fast Absorbing Body and Face Lotion and Vaseline MEN Cooling Hydration Body Lotion are both available in a 24.5-ounce pump (priced at $5.49 to $6.99), and Vaseline MEN Extra Strength Body and Face Lotion comes in a 10-ounce bottle (retailing at $3.19-$3.69).