Supplier News Breaks Archives
100% Natural Lipton Iced Tea line makes debut
April 26th, 2011
PURCHASE, N.Y. – Lipton Iced Tea is launching 100% Natural Lipton Iced Tea, a new line of beverages with a simple, all-natural ingredient list.
The Pepsi Lipton Tea Partnership said Tuesday that 100% Natural Lipton Iced Tea will be available in four flavors — Green Tea with Citrus, Iced Tea with Lemon, Iced Tea with Blueberry Pomegranate and Green Tea with Passionfruit Mango — and is being rolled out starting this month.
Made of the finest-quality Lipton teas, real sugar and natural flavors, 100% Natural Lipton Ice Tea comes in 20-ounce bottles and will retail for 99 cents to $1.59, the company said.
Plans also call for a national advertising campaign for 100% Natural Lipton Iced Tea to kick off in May. Dubbed "You Are What You Tea," the campaign will introduce an iconic silhouette consisting of water, tea leaves and sunshine, conveying the "naturally uplifting effect" of drinking 100% Natural Lipton Iced Tea, according to the Pepsi Lipton Tea Partnership.
In addition, the partnership said the Diet ready-to-drink tea beverage portfolio will be expanded, with new Diet Green Tea with Watermelon joining the Diet Green Tea with Citrus flavor. Both are free of artificial colors and flavors, the company said.