Supplier News Breaks Archives
Schick Quattro for Women goes on tour with Skintimate
April 26th, 2011
SHELTON, Conn. – Schick is introducing its new Quattro for Women Disposable Razor handle scented with Skintimate Signature Scent Raspberry Rain through the Shower Your Senses mobile tour.
Energizer Personal Care, parent of the Schick and Skintimate shaving brands, said Tuesday that the initiative is the first collaboration between Schick Quattro for Women Disposable Razors and the top Skintimate Signature Scent, Raspberry Rain.
Plans call for the Shower Your Senses tour to launch April 30 at The Grove in Los Angeles. Visiting 15 U.S. cities through July, the tour aims "to bring a stimulating shower experience to life by letting consumers immerse their senses through fun, sensorial engagements at each location: enjoy the scent of raspberry wafting through the air, relax with a touching hand massage, listen to soothing sounds of rain, taste delicious raspberry candy, and see yourself in our shower photo booth," according to Energizer.
Schick Quattro for Women Disposables has also engaged with online teen celebrities Blair and Elle Fowler to promote the tour through their interactive social media networks (www.elleandblair.com). Fowler will host the kickoff event and invite fans to The Grove to learn her beauty secrets and learn about the Quattro for Women Disposables handle.
Consumers can also engage with the brand and product through social media (at facebook.com/schickquattroforwomen on Facebook and @QuattroforWomen on Twitter), Energizer added. Women who "LIKE" Schick Quattro for Women can enter the Shower Your Senses Sweepstakes through Facebook for a chance to win a full sensorial spa getaway at the JW Marriot Desert Ridge Resort in Phoenix. Consumers will also have a chance to win weekly spa-themed gift packs or fashionable rain gear, the comapny said.