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Week of Mon, May 2nd, 2011

To close Alberto Culver deal, Unilever agrees to divest brands

In an agreement with the U.S. Department of Justice, Unilever plans to divest the venerable Alberto VO5 hair care brand so it can wrap up its acquisition of Alberto Culver Co.

Percodan generic released by Mylan

Mylan Inc. has launched oxycodone and aspirin tablets, a treatment for moderate to severe pain.

Perrigo plans new dosing, labeling for kids' pain relievers

Perrigo Co. is slated to change the dosing device for certain pediatric suspension pain relievers from a dropper to a new syringe dosing system designed to help consumers more accurately dispense the proper amount of medication.

Pantene signs Eva Mendes, Naomi Watts as ambassadors

Actresses Eva Mendes and Naomi Watts have been named celebrity ambassadors for Pantene, which plans a new advertising campaign featuring the two Hollywood stars

Sprite Zero, Walgreens help support 'Choose You' campaign

The Coca-Cola Co.'s Sprite Zero brand and Walgreens have stepped up with marketing support for the American Cancer Society's "Choose You" campaign to help women prevent cancer.

American Greetings, CoverGirl team in Taylor Swift promo

American Greetings Corp. has launched a special promotion with music star Taylor Swift and CoverGirl for Mother's Day.

P&G reorganizes beauty and grooming, household care units

Procter & Gamble Co. has announced a leadership change in and realignment of its beauty and grooming division and household care unit.

Visine rolls out summertime eye drops at CVS

McNeil PPC's Visine eye care brand has introduced Visine Summer Spectrum Relief, billed as "the first and only eye drop targeted for summertime eye irritation and redness."

Boehringer Ingelheim, Lilly approved for Tradjenta

Boehringer Ingelheim Pharmaceuticals Inc. and Eli Lilly and Co. have been cleared by the Food and Drug Administration to market Tradjenta tablets, a treatment for type 2 diabetes.

Perrigo gets FDA OK for generic Rogaine foam

Perrigo Co. has received final approval from the Food and Drug Administration for its abbreviated new drug application for over-the-counter minoxidil foam, a generic version of Men's Rogaine Foam.

Centrum teams up with celebrity trainer

Pfizer Inc.'s Centrum multivitamins brand has partnered with celebrity personal trainer, Harley Pasternak to get Americans in "the best shape of their lives."

La Roche-Posay kicks off 'SOS - Save Our Skin' campaign

La Roche-Posay has launched its second "SOS - Save Our Skin" campaign, which aims to inform Americans about the dangers of ultraviolet rays and the importance of sun safety and get them to take action.

Watson launches Generess Fe contraceptive, Concerta generic

Watson Pharmaceuticals Inc. has released the Generess Fe birth control pill in the United States and begun shipping an authorized generic version of the attention deficit hyperactivity disorder (ADHD) drug Concerta.

Teva to buy Cephalon

Teva Pharmaceutical Industries Ltd. plans to acquire Cephalon Inc. in a $6.8 billion cash deal.

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