Supplier News Breaks Archives
Centrum teams up with celebrity trainer
May 3rd, 2011
MADISON, N.J. – Pfizer Inc.'s Centrum multivitamins brand has partnered with celebrity personal trainer, Harley Pasternak to get Americans in "the best shape of their lives."
The company said Monday that Centrum and Pasternak, creator of the 5 Factor Diet, this spring are teaming up to bring fitness and nutrition tips to Americans and offer the chance to win a trip to Los Angeles and a training session. Pasternak, also a best-selling author, is responsible for getting many of Hollywood's most recognized celebrities into shape.
Starting this week, by "liking' the new Centrum Facebook page at facebook.com/Centrum, consumers can receive exclusive content on how to keep their summer resolutions, learn how to enter for a chance to win a Wii FitTM Plus every day for 60 days, and get a special $3 coupon for Centrum multivitamins.
Also, through June 22, consumers are invited to text the word CENTRUM to 89800 to learn how to enter for a chance to win a trip to Los Angeles to receive a personal training session with Pasternak through the Centrum Mobile Sweepstakes.
"Since my job involves constant travel, I sometimes struggle to find healthy foods," Pasternak said in a statement. "I learned that opening myself up to varied experiences and making simple modifications can go a long way toward increasing my health and fitness level. I also take a Centrum multivitamin every day as my personal insurance policy in case I miss important vitamins or nutrients in my diet. That's definitely a secret I think anyone can use."