Supplier News Breaks Archives
PreHistin TV campaign highlights pharmacies
May 10th, 2011
IRVINE, Calif. – Cobalis Corp. has begun airing 60-second television commercials for its PreHistin Allergy Defense Formula on major cable and satellite networks across the United States.
The company said Tuesday that the TV spots were created to help raise the visibility of the PreHistin brand to consumers and allergy sufferers plus drive traffic to pharmacy retailers that carry the product in their allergy section.
Featuring leading U.S. allergist Dr. Paul Ratner, the commercials explain how PreHistin works at the root cause of allergies, giving allergy sufferers a safe and effective, side-effect free, all-natural product designed to — in Ratner's words — "help restore a normal response to seasonal and year-round allergies, which is no allergic response at all." The spots also prompt viewers that PreHistin is available now at pharmacies everywhere and to "ask your pharmacist for PreHistin today."
The commercials are now being placed on national cable networks and satellite cable providers — such as such as ION, Reelz, Great American Country, Style, Cooking Channel, ABC Family, BBC, BIO, OWN, E!, Lifetime, Oxygen, Soapnet, Womens' Entertainment and Style — in a $5 million TV advertising campaign reaching a daily audience of over 300 million Americans.
"We are excited to announce the start of our national TV campaign for PreHistin, which was selected as Best New Product of 2011 out of a field of over a thousand products at the recent ECRM Cough, Cold and Allergy show," stated Marty Marion, chief executive officer of Cobalis. "We are committed to supporting those retailers and pharmacies who are selling PreHistin, and television is just one of the support channels we are engaging to drive traffic, stimulate brand awareness and increase sales."
Billed as "The World's First Pre-Histamine," PreHistin Allergy Defense Formula is a patented cobalamin complex that helps rebalance the immune system to lower allergen antibody IgE levels and regulate the release of symptom-linked histamine, according to Cobalis. The cherry-flavored lozenge is dissolved under the tongue and then swallowed twice a day, usually starting before the allergy season, or taken daily for those suffering from year-round allergies. PreHistin has no known side effects, is 100% nondrowsy, and has no contraindications with any other medications, the company said.