Supplier News Breaks Archives
Dove to strut its stuff on 'Dancing with the Stars'
May 19th, 2011
ENGLEWOOD CLIFFS, N.J. – Dove is giving one woman a chance to be in the limelight on the hit ABC television show "Dancing with the Stars."
The Unilever personal wash brand said Kristi Herman, after being selected from nearly 1,500 women who entered the Dove Close-Up Challenge, will "show off her new moves and beautiful skin" in a Dove-sponsored TV commercial during the season finale of "Dancing with the Stars" on May 23.
Herman received a week of professional dance training and "got her skin ready for the spotlight" with Dove VisibleCare Body Wash, a new body wash line designed to give women visibly more beautiful skin in just one week. According to the company, the formula — when used daily — improves the look of skin, making it softer and smoother. The collection includes Softening and Renewing varieties and can be found at food, drug, mass and club retailers.
"This contest celebrates the launch of the Dove VisibleCare Body Wash collection and brings to life our brand philosophy of spotlighting real women," stated Rob Candelino, marketing director for Dove U.S. at Unilever. "Showing off Kristi's skin, in addition to her dance moves, is a great way of demonstrating that beautiful skin actually starts in the shower."
Herman, from Jersey City, N.J., received an all-expense paid trip to Los Angeles to prepare for her big moment. "Dancing with the Stars" Season 10 professional dancer Damian Whitewood spent five days training Herman and teaching her the Cha cha cha they perform together in their upcoming TV debut. Her week of preparation also included a photo shoot, wardrobe fittings and spa treatments.
"I have been following 'Dancing with the Stars' for many years and never imagined I would get to train and get treated like I was one of the celebrities on the show," commented Herman. "It was truly one of the best weeks of my life. I can't wait for America to watch my big dance on May 23."