Supplier News Breaks Archives
AZO adds PMS relief formula to feminine care line
May 25th, 2011
CROMWELL, Conn. – Amerifit Brands has released AZO PMS, a natural dietary supplement that the company said is the only brand available to address both physiological and emotional symptoms of premenstrual syndrome (PMS).
The company said Wednesday that the fast-acting AZO PMS formula — unlike some other over-the-counter remedies and supplements for PMS — doesn't contain caffeine, which is known to irritate PMS symptoms. AZO PMS is designed to help reduce moodiness, irritability and bloating with a variety of ingredients, including high-potency B-vitamins, calcium, magnesium, folic acid and two natural herbal blends.
AZO PMS contains an anti-bloating herbal diuretic with buchu leaf, cornsilk stylus, couch grass hydrangea root, juniper berry and uva ursi leaf, which combine to address physical symptoms such as bloating and water retention, according to Amerifit. A calming herbal blend of Chinese date fruit, white peony root extract, chasteberry fruit extract, ginger root extract, cramp bark and Magnolia bark extract also works to address emotional symptoms such as moodiness and irritability.
Amerifit said AZO PMS can be taken as needed and doesn't have to be taken daily to be effective. The product is currently available at Rite Aid, drugstore.com and Walmart and is slated to be rolled out to more retailers, including Walgreens and CVS/pharmacy, in the summer, the company added. AZO PMS carries a suggested retail price of $7.49 for 24 blister-sealed caplets.
"Women know and trust the AZO brand for providing products that deliver relief from a variety of feminine issues, and they can have that same confidence in the new AZO PMS," commented Steve Swenson, senior director of marketing for Amerifit. "No other product helps reduce both physical and emotional symptoms of premenstrual syndrome like AZO PMS, which helps reduce bloating, moodiness and irritability."
Other AZO feminine care products include AZO Standard and AZO Standard Maximum Strength for urinary tract infections, AZO Test Strips for at-home urinary tract infection diagnosis, AZO Cranberry for maintaining urinary tract health, AZO Yeast for symptoms from yeast infections, and AZO Itch Relief Maximum Strength for feminine itching.