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Banana Boat begins summer giveaway promo
May 27th, 2011
SHELTON, Conn. – Banana Boat has kicked off "101 Days of Summer," a daily giveaway promotion offering prizes that the sun care brand are "designed to enable more family fun the sun."
The Energizer Personal Care brand said Friday that 101 daily prizes will be awarded to consumers on Facebook.com/BananaBoatBrand and Twitter at @BananaBoat. Prizes — which include Banana Boat products, beach totes, beach towels, gas cards, Visa gift cards and other items — vary daily and range in value up to $300.
Banana Boat noted that 101 Days of Summer is part of a "Sun 101" educational campaign to help families learn how to best protect themselves from the sun while still having fun. With the help of The Skin Care Foundation and notable sun experts, the brand will share advice and sun safety tips with families nationwide and encourage them to get "Sun Certified."
Earlier this spring, Banana Boat set out to raise $101,000 for The Skin Cancer Foundation by getting 101,000 consumers "Sun Certified" this sun season, the company said. Each consumer who takes a short Sun 101 quiz on Facebook.com/BananaBoatBrand will receive a "Sun Certified" badge to feature on their profile and triggers a $1 donation to support The Skin Cancer Foundation's education initiatives.
"Banana Boat is committed to providing superior sun care products and simple sun care education so that families can be sure they are getting the protection they need so they can enjoy the sun without worry," commented Beth St. Raymond, director of Energizer Personal Care sun care. "We're thrilled to do that in a way that brings education and fun together to make this summer memorable for our consumers."
As part of its education initiative, Banana Boat is also teaming up with sun care experts, including two-time Olympic Gold medalist and U.S. women's soccer team captain Christie Rampone, dermatologist Dr. Julie Karen and family lifestyle expert Amy E. Goodman. During the summer, they will share advice and host live conversations on the Banana Boat Facebook page.