Supplier News Breaks Archives
Newtons Fruit Thins make debut
May 24th, 2011
EAST HANOVER, N.J. – Kraft Foods Inc. is serving up a reinvented Newtons cookie.
The company on Tuesday introduced Newtons Fruit Thins, a thin, crispy cookie made with real fruit that comes in several flavor combinations, with eight grams of whole grains per serving.
Newtons Fruit Thins flavors include Cranberry Citrus Oat, Blueberry Brown Sugar, Fig & Honey and Chocolate Raspberry.
"This is a new day for Newtons," stated Tara Rutan, brand manager for Newtons. "People who love Newtons will tell you real fruit is one of the reasons this cookie is so unique. We're delighted to build upon that heritage with Newtons Fruit Thins."
Kraft added that the introduction of Newtons Fruit Thins is part of a broader effort to reinvent the Newtons brand. To support the launch of the line, Newtons will be rolling out a new brand logo across all Newtons products and packaging graphics that highlight its real fruit heritage.
In addition, Newtons will have a television advertising campaign featuring the voice of film and TV actress Susan Sarandon.