Supplier News Breaks Archives
Pampers launches Limited Edition Prints diapers
May 26th, 2011
CINCINNATI – Pampers said it's giving babies some summer style with its new Pampers Limited Edition Prints disposable diapers.
The Procter & Gamble Co. baby care brand said Thursday that the limited-time diaper, available starting in late May and through the summer, combine utility and aesthetics.
Pampers Limited Edition Prints come in designs for boys and girls, including floral and polka dot prints for girls, and argyle and toy car prints for boys. The diapers are available in sizes 1 through 4.
"Pampers prides itself on being at the forefront of not only comfort and performance, but also style," commented Fama Francisco, general manager of P&G Baby Care North America. "A diaper is the foundation for your baby's wardrobe, so naturally we want it to be special. While performance always comes first, we know that design is also important. Pampers Limited Edition Prints combine form and function with stylish design suitable for this summer season."
Also, as part of the Limited Edition Prints diaper launch, Pampers has teamed up with maternity designer and television personality Rosie Pope to "interpret this season’s hottest trends for moms and babies who want to look their best," according to P&G.
"Recently, when my toddler and I had a day to ourselves, we visited the museums of New York and were both excited by the colorful works of artists like George Seurat," stated Pope. "Since then, I have been so inspired by colorful patterns that I've carried that theme through my summer line. I truly believe women can express their personality through printed apparel to create the best looks from casual-chic to mommy glam.
"And since this year's summer fashion revolves around prints and patterns, why not offer your baby the same style sense?" Pope added. "Pampers Limited Edition Prints offer performance and style for your little trendsetter."