Campbell Soup Co.'s V8 beverage brand is entering the energy drink category with the debut of V8 V-Fusion + Energy drinks and V8 Energy Shots.


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V8 branches into energy drinks

May 31st, 2011

CAMDEN, N.J. – Campbell Soup Co.'s V8 beverage brand is entering the energy drink category with the debut of V8 V-Fusion + Energy drinks and V8 Energy Shots.

Campbell said Tuesday that V8 V-Fusion + Energy and V8 Energy Shots are designed provide healthier alternatives to most energy drinks now on the market, and the new products are made with ingredients "that people know and trust."

According to the company, each beverage provides one combined serving of vegetables and fruit plus a natural energy boost from green tea extract.

V8 V-Fusion + Energy drinks are made with a blend of vegetable and fruit juices as well as natural green tea. Each single-serving can has 80 mg of caffeine, which Campbell said is comparable to the leading energy drink on the market. The drinks are 50 calories, provide an excellent source of B vitamins and do not contain added sugar, the company added.

Meanwhile, V8 Energy Shots are a naturally powered shot of 100% vegetable and fruit juices combined with green tea extract, which Campbell noted provides natural caffeine comparable to an eight-ounce cup of the leading premium coffee. The company said the 2.5-ounce shots are the only energy shot to offer a blend of nine vegetable and fruit juices, and each shot provides an excellent source of key vitamins (including antioxidant vitamins A, C and E) and certain B vitamins (such as B1, B2, B3, B6 and B12, which support metabolism).

V8 V-Fusion + Energy drinks are available in 2,400 Wal-Mart stores starting this month. The drinks come in eight-ounce slim cans in two flavors, Pomegranate/Blueberry and Peach/Mango, and are priced at $3.98 for a six-pack. For a limited time, select locations will offer two cans for $1.00, while supplies last, Campbell said.

V8 Energy Shots are available at participating convenience stores, supermarkets and drug stores in Colorado, Florida and Minnesota for at a suggested retail price of $2.99 per 2.5-ounce shot and $4.99 for a two-pack.

"We are branching into the energy drink market with the kinds of nutritious beverages that V8 is known to deliver," commented Dale Clemiss, vice president of V8 Beverages. "People can now feel good about drinking an energy drink or shot with a combined serving of vegetables and fruit and powered naturally by green tea."

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