Boots has rolled out its No7 Protect & Perfect Intense Body Serum anti-aging body formula exclusively to Shoppers Drug Mart stores in Canada.


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Shoppers Drug Mart adds Boots anti-aging body serum

June 7th, 2011

TORONTO – Boots has rolled out its No7 Protect & Perfect Intense Body Serum anti-aging body formula exclusively to Shoppers Drug Mart stores in Canada.

The United Kingdom-based health and beauty care supplier said that the Intense Body Serum, available at Shoppers Drug Mart and Pharmaprix drug stores for $29, is independently proven to reveal younger-looking, firmer, smoother and more radiant skin in just four weeks.

"In independent tests, women reported the No7 Protect & Perfect Intense Body Serum made their skin look younger, feel smoother, firmer and more elastic, and improved their skin tone," stated Mike Bell, skin care scientific adviser at Boots.

According to Boots, the velvety body serum glides on to soften and brighten skin, and a firming complex helps maintain elasticity. Formulated with nourishing Argan oil and moisture-locking Hyaluronic Acid, it provides lasting, skin-enhancing hydration for the entire body, the company said.

Intense Body Serum and its predecessor, the Intense Beauty Serum facial formula, contain a propriety skin-firming complex with retinyl palmitate, antioxidants and firming peptides, combined with extract of alfalfa, to produce a more intensive wrinkle fighting action, Boots said. The active ingredients work together to firm fine lines and wrinkles, while making skin look younger and feel smoother. All products in the Protect & Perfect range have been formulated using an optimum blend of antioxidants that help protect the skin from free radical damage that can be caused by sun exposure and pollution.

In addition to the Intense Body Serum ($29) and Intense Beauty Serum ($29), the No7 Protect & Perfect range at Shoppers Drug Mart includes Day Cream SPF 15 ($26), Night Cream ($26) and Eye Cream ($23). Shoppers Drug Mart also carries other No7 skincare items, including a selection of products in the Lifting & Firming range.

Boots-branded products are available in Canada at Shoppers Drug Mart and in the United States at Target, Target.com, ShopBootsUSA.com and Ulta stores.

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