Supplier News Breaks Archives
Tropicana expands Trop50 juice line
June 10th, 2011
CHICAGO – Tropicana Products Inc. has added lemonade and raspberry lemonade flavors to its Trop50 fruit juice line, which has 50% less sugar and calories plus no artificial sweeteners.
The PepsiCo division said Friday that the new Trop50 lemonade and raspberry lemonade will be supported by a new spot in the popular "girlfriends" advertising campaign, which recently debuted with Emmy award-winning actress Jane Krakowski.
Each eight-ounce glass of Trop50 has a full day's supply of vitamin C and is a good source of the antioxidant vitamin E, according to Tropicana. Trop50 also comes in pomegranate blueberry, pineapple mango, farmstand apple, and orange with calcium and vitamin D varieties, and the juice beverage varieties can be found in the chilled juice aisle at a suggested retail price of $3.59 for a 59-ounce bottle.
Also in support of Trop50, Tropicana has partnered with Giuliana Rancic, from E! and FabFitFun.com fame, to share advice on how to look and feel good this summer.
The multifaceted marketing effort includes the "World's Most Fabulous Lemonade Stand" in New York City's Times Square on June 10 from 7 a.m. to 2 p.m. ET. The chic stand will feature free Trop50 lemonade refreshments, a fun photo booth experience and a visit from Rancic, who will share advice on how to look good and feel fabulous this summer and host a live USTREAM event from 12 p.m. to 1 p.m. ET on the Trop50 Facebook tab. Lucky guests will be treated to refreshing mini-makeovers.
Also on June 10, for each new "Like" of the Trop50 Facebook page at trop50.com/facebook, Trop50 will donate 50 cents to Dress for Success Worldwide, up to $10,000. Dress for Success promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
The Trop50 Facebook page also features a photo booth application that lets visitors create and share fun images of themselves alongside Rancic and then post the photos on their wall, update their profile picture and share the shots with friends. Visitors also can enter the Trop50 "50 Fabulous Wishes" contest through Aug. 31.
"I'm always looking for new ways to feel refreshed, especially with my hectic schedule," Rancic said in a statement. "Tropicana Trop50 is a great option for me because each eight-ounce glass squeezes in a full day's supply of vitamin C and is a good source of the antioxidant vitamin E. I also love what Trop50 is doing to celebrate women supporting women to look good and feel fabulous through Dress for Success Worldwide."