Schick has introduced the Xtreme3 FitStyle Refresh, which the shaving brand said is the first men's disposable razor with a fresh, clean scented handle.


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Schick Xtreme3 scented-handle razor makes debut

June 17th, 2011

SHELTON, Conn. – Schick has introduced the Xtreme3 FitStyle Refresh, which the shaving brand said is the first men's disposable razor with a fresh, clean scented handle.

Energizer Personal Care, maker of the Shick brand, said Friday that the Xtreme3 FitStyle Refresh is designed to "help invigorate guys' shaves and energize them for the day ahead." And the company noted that according to brand officials, men who experience the scent of Schick Xtreme3 FitStyle Refresh rate its shave performance higher and say they feel more refreshed after shaving.

An extension of the Xtreme3 disposable line, which Schick said is the nation's best-selling three-bladed razor, the Xtreme3 FitStyle Refresh is available for an average price of $7.50 for a four-pack and $13.00 for an eight-pack at food, drug and mass stores across the country.

According to the Schick Xtreme3 Refresh Your Scents survey, 70% of men feel it's hard to get going in the morning, and 43% say they don't wake up with a feeling that they are ready for the day ahead. The innovation brought by the Xtreme3 FitStyle Refresh addresses that by giving men "a dose of morning refreshment that leaves them ready to take on the day," Schick explained. Also, the poll found that 58% of men say they need to be refreshed after putting in too many hours at the office, or and 63% of men say they need to be refreshed after a night of not getting enough sleep.

"At Schick, we know shaving is a chore for most men," stated Suma Nagaraj, Schick Xtreme3 brand manager. "We are always looking for new and innovative ways to improve men's shave and are excited to introduce Xtreme3 FitStyle Refresh. Our research shows that scent resonates well with men, and they believe that has the power to affect their mood, energy level and overall enjoyment of a grooming product."

The survey, conducted by StrategyOne on behalf of Schick Xtreme3, also found that about a third of men (33%) are buying more scented personal care products than a year ago.

In addition, 83% of guys polled agreed that a refreshing scent makes them feel more alert. To support this, Schick Xtreme3 FitStyle Refresh is partnering with NASCAR Sprint Cup driver Martin Truex Jr.

"As a NASCAR driver, having all five senses fully awakened is vital to staying alert on the track," Truex said in a statement "I've teamed up with Schick to tell NASCAR fans how they can refresh themselves throughout the racing season. As someone who's used to the heat of the racetrack, I'm always looking for ways to stay refreshed."

Truex will help Schick Xtreme3 FitStyle Refresh deliver refreshment to fans at select NASCAR races throughout the season, where he will participate in "meet and greets" at branded in-field campground sites. A Schick Xtreme3 FitStyle Refresh RV will feature free razors, shave stations, a refreshing misting station, prize games including a boat race game, and a pop-up lounge to watch the races.

Men also are invited to join the Get Fresh Society on Facebook and Twitter, where Schick Xtreme3 FitStyle Refresh will host a sweepstakes with Truex and offer tips and daily prizes designed to refresh men's lives. 

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