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Actresses Stone, Wilde become Revlon ambassadors
August 10th, 2011
NEW YORK – Emma Stone and Olivia Wilde, two of Hollywood's most sought-after actresses, have signed on as Revlon global brand ambassadors.
The cosmetics and beauty care giant said Wednesday that as brand ambassadors, Stone and Wilde will become the faces of new and current Revlon products and will appear in global, multimedia campaigns including television, print, in-store, and digital and social platforms.
Their first campaigns will be tied to the launch of innovative, new color cosmetics and nail enamel products and will made their debut in early 2012, according to Revlon.
"We are absolutely thrilled to welcome Emma and Olivia into the Revlon family," commented Alan Ennis, Revlon president and chief executive officer. "These remarkably talented actresses personify the Revlon woman — glamorous, confident and bold. Together, they will help us build meaningful connections with new consumers and strengthen our relationship with existing fans of our brand. Each has a unique style, personality and look that appeals to a broad range of women."
Combined, Stone and Wilde have six major feature films slated for worldwide launch in 2011, including the recently released hits, “Crazy Stupid Love” (Stone), “Cowboys and Aliens” (Wilde) and “The Change-Up” (Wilde), and “The Help” (Stone) and “In Time” (Wilde). Revlon said both actresses have quickly become fashion and beauty icons on and off the red carpet, with Stone’s "effortlessly chic and feminine style" and Wilde’s "alluring yet graceful sensibility."
“I have always admired Revlon and their commitment to giving women the confidence and tools they need to feel beautiful, both inside and out,” Wilde said in a statement.
In addition to starring in Revlon’s global advertising campaigns, Stone’s and Wilde’s involvement in the brand will be multilayered. For example, both have already pledged their commitment to Revlon’s philanthropic efforts to raise awareness for a variety of causes that support women. Revlon has proudly raised more than $65 million for women’s cancer research over the last 10 years.
Stated Stone, “I am so glad to be associated with a company that recognizes, supports and positively impacts women’s issues, such as breast cancer awareness. Revlon recognizes that every woman is multifaceted and magnificent in their own way and the expression of individuality is as important to Revlon as it is to me.”