Supplier News Breaks Archives
Allegra kicks off video contest on Facebook
August 10th, 2011
BRIDGEWATER, N.J. – Chattem Inc.'s Allegra allergy medicine brand has launched the "Allergy Adventures" contest on Facebook, featuring former Survivor winner and radio personality Danni Boatwright.
The sanofi-aventis subsidiary said Wednesday that allergy sufferers are invited to upload a short video showing their daily challenges with allergies for a chance to win $5,000 toward a fun-filled adventure.
Over 40 million American adults suffer from indoor and outdoor allergies. During the fall, many people suffer from allergy triggers such as ragweed and dust mites. Chattem said the contest is intended to help people say farewell to allergy symptoms now that fast, long-lasting and nondrowsy relief is available over-the-counter from Allegra.
"During my time on the show, I had nowhere to escape when I had a bad allergy day," Boatwright commented. "Now I'm juggling work and being a mom, and I need to be able to keep up with life's daily adventures. Allegra is my go-to solution for allergy season, so I was excited to help get the word out and invite people to enter the Allergy Adventures contest."
Consumers can visit Facebook.com/AllegraOTC to submit a short video (60 seconds or less) showing how uncontrolled allergies can disrupt one's daily routine. Through Sept. 2, all videos submitted during the four-week promotion will be reviewed by Danni, who will choose up to 10 finalists. Consumers will have two weeks to vote for their choice of the grand prize winner, who will receive a $5,000 travel gift card toward a trip of his or her choice.
In addition, consumers can enter in a sweepstakes on the Allegra OTC Facebook page for a chance to win one of six $100 travel gift cards. No purchase is necessary for the video contest or sweepstakes.
And to further prepare the millions of Americans with allergies for fall allergy season, Allegra is also teaming up with The Weather Channel to air abbreviated stories on The Weather Channel network. The stories will feature situations when allergies have disrupted plans, such as a dog trainer about to teach a class, a runner before starting a marathon, or a father with his son during their first backpacking trip. Consumers can then go to weather.com/allergyadventures to see the full stories and learn more information about allergies.