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Week of Mon, Sep 5th, 2011

Smart card covers price gap between Nexium, generic

AstraZeneca Canada Inc. has introduced a patient support program in which patients can use an electronic card to cover the cost difference between its Nexium antacid and a generic esomeprazole product

Old Spice kicks off media blitz for Red Zone line

Old Spice has launched its new "Smell Better Than Yourself" advertising campaign centered around the Old Spice Red Zone product lineup of deodorant, body spray and body wash.

La Roche-Posay marks successful sun protection campaign

La Roche-Posay said it had a "successful summer" with its "SOS – Save Our Skin" sun protection campaign

Impax names Global Pharmaceutical president

Carole Ben-Maimon has been appointed president of Global Pharmaceuticals, the generic pharmaceuticals division of Impax Laboratories Inc.

Harmonix's Sleep Formula 30 makes debut

Harmonix LLC has launched Sleep Formula 39, a nonprescription sleep aid with all-natural sleep ingredients, in Atlanta-area retail stores.

First PharmaTrust remote Rx kiosk accredited under new regs

PCAS Patient Care Automation Services Inc. announced that the first PharmaTrust MedCentre remote prescription dispensing unit owned and operated by Touchpoint Pharmacy has received approval from the Ontario College of Pharmacists (OCP).

BAZI Natural Energy Shots hit Rite Aid stores

BAZI International Inc. has rolled out its BAZI Natural Energy Shots to select Rite Aid stores nationwide.