Supplier News Breaks Archives
Crest & Oral-B Complete offers oral care regimen
September 20th, 2011
CINCINNATI – Procter & Gamble Co. has launched Crest & Oral-B Complete, a collection of toothpastes, toothbrushes and flosses designed to provide consumers with a turnkey oral care routine.
P&G said Tuesday that the Crest & Oral-B Complete products address oral hygiene needs ranging from cavity protection and whitening to fresh breath and deep cleaning.
The line also includes the debut of a new product, Crest Complete Multi-Benefit Whitening + Deep Clean toothpaste, which P&G said "provides the protection you need with an up to two times cleaner feeling and a signal that tells you your whole mouth is clean." The toothpaste feature 33% more Silica than regular toothpaste, and its unique Polyionic Complex made of three cleaning ingredients designed to leave the mouth with a lasting clean feeling after brushing, according to the company.
P&G recommends pairing Crest Complete Multi-Benefit Whitening + Deep Clean toothpaste with Oral-B Complete SATINfloss, the Oral-B Complete Deep Clean manual toothbrush or the Oral-B Complete Action power toothbrush for an extra clean sensation. The Complete collection also includes the new Scope Dual-Blast mouthwash, Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste and Oral-B Complete Scope Scented manual toothbrush, as well as many products that people are already familiar with, such as Crest Whitening Expressions, Scope Outlast mouthwash, Crest Extra Whitening toothpaste and Crest Plus Scope toothpastes.
"As a U.S. leader in oral care products, Crest & Oral-B has a rich heritage in bringing families complete solutions for their oral care needs," commented Dennis Legault, associate marketing director for P&G North American Oral Care. "The new Complete product collection was designed for those consumers who want simple, effective products that they know will work. Crest & Oral-B Complete features products that people can feel working, so they can go about their day feeling confident about their oral care."
Crest Complete Multi-Benefit Whitening + Deep Clean toothpaste is available now at drug stores and mass retailers nationwide, P&G said.
"Our new Complete products provide noticeable improvements in oral health and appearance so that you and your family can confidently engage in life," added Legault.