Supplier News Breaks Archives
Pampers adds Sesame Street-design diapers
September 30th, 2011
CINCINNATI – Pampers has introduced improved Pampers Cruisers with 3-Way Fit diapers featuring new Sesame Street designs.
The Procter & Gamble diaper brand said Thursday that Pampers Cruisers with 3-Way Fit diapers incorporate improvements that parents have asked for: a softer, quilted back-sheet similar to Pampers Swaddlers diapers (available now in sizes 3, 4, and 5 and coming soon in sizes 6 and 7), a 20% longer absorbent area and a new Sesame Street designs, including a "special never-before-seen appearance" by Oscar the Grouch.
Pampers Cruisers with 3-Way Fit are available in sizes 3 thru 7 and can be purchased at mass, discount, grocery and other retail stores nationwide.
"Pampers prides itself on being at the forefront of comfort and performance, which is why we're excited to introduce newly improved Pampers Cruisers with 3-Way Fit diapers," commented John Brase, Pampers marketing director. "Giving babies the freedom to play their way is not only important to their growth and development, but it's also important to us. That’s why we continuously strive to make improvements to our products that parents (and babies) not only need, but ask for and delight in."
To mark the debut of improved Pampers Cruisers with 3-Way Fit, the brand on Friday plans to launch its "30 Days of Play & Giveaways" promotion on Facebook. Consumers are encouraged to log on to the Pampers Facebook page and visit the special Cruisers Sweeps tab to participate in daily Sesame Street trivia for a chance to win prizes. Each day a new question and set of prizes will be offered, giving consumers chances at winning Sesame Street items.
One family will also be selected at random to win the grand prize: a one-year supply of newly improved Pampers Cruisers with 3-Way Fit diapers and a four day/three night vacation for two adults and two children to experience any of the four Beaches Resorts located in Turks & Caicos or Jamaica, where they can find Sesame Street characters such as Elmo, Cookie Monster, Grover, Zoe, Bert and Ernie, Abby Cadabby, The Count and Big Bird.