Supplier News Breaks Archives
Luster debuts Smooth Touch '2-N-1' hair spritz
October 5th, 2011
CHICAGO – Luster Products Inc. has rolled out Smooth Touch Ready Set Glam Spritz & Shimmer 2-N-1, a hair spritz designed to provide firm hold with a built-in shining agent.
The ethnic hair care manufacturer said Tuesday that Smooth Touch Ready Set Glam Spritz & Shimmer 2-N-1 delivers two key benefits — a strong hold and healthy shine — in one time-saving and money-saving product.
With the infusion of sunflower and argan oils, the new spritz promotes healthy hair while giving it a firm hold for lasting styles, according to Luster Products. Sunflower oil conditions the scalp, protecting hair from becoming brittle and helping to stop breakage, while argan oil forms a protective coating around the hair cuticles to shield hair from damage due to high heat appliance use.
"Luster Products invested years of research and testing into developing a product that delivers both hold and shine properties to consumers," stated Freddie Luster II, vice president and director of research and development at Luster Products. "The natural ingredients used to make Smooth Touch Ready Set Glam Spritz & Shimmer 2-N-1 also provide heat protection and conditioning to help hair look and feel its best."
Specially formulated for relaxed, natural or color-treated hair, Smooth Touch Ready Set Glam Spritz & Shimmer 2-N-1 is ideal for creating versatile hair styles, Luster Products noted. The spritz contains moisturizers that help retain inner hair moisture to give relaxed and natural hair a healthy appearance and soft feel. It also conditions color-treated hair to help combat dryness. The product also can be used on wigs, weave and other synthetic hair, and when used with a flat iron or a curling iron it's effective for blending the textures of natural hair with human hair weave, the company said.
"Young ladies using Smooth Touch are looking for styling solutions that allow them to achieve celebrity-looking hair every day," commented Theresa Stevenson, brand manager for Luster's Pink Smooth Touch. "We also understand that getting the most value for her money from a brand she knows and trusts is important to her. Luster's Smooth Touch Ready Set Glam Spritz & Shimmer 2-N-1 was developed with the hair care and styling needs of our consumers in mind."