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Vicks makes NFL quarterback a 'VapoDad'
November 2nd, 2011
CINCINNATI – Vicks VapoRub has named New Orleans Saints quarterback Drew Brees as the brand's first-ever "VapoDad."
The Procter & Gamble Co. cough, cold and flu medicine brand said Tuesday that the pro football star will appear with his son Baylen in television commercials and print advertisements for VapoRub this cold and flu season.
According to P&G, it marks the first time in over 100 years that a father figure will appear as the primary caregiver in ads for the venerable Vicks brand. The company said that historically VapoRub has only featured women as the main caregiver in its ads but noted that because fathers are becoming more involved in raising their children, Vicks felt it was important to feature its first VapoDad.
"Vicks believes that both mothers and fathers play an equally important role in the health of the family unit," commented Andy Cipra, brand manager for Vicks North America. "Drew Brees is known for his close relationship with his family, which made the decision to make Brees the first VapoDad a natural one."
Brees first worked with Vicks in ads for Vicks DayQuil and NyQuil. P&G said the VapoRub spots will differ by providing a more family-focused message, highlighting the nurturing role that parents play in their children's lives.
"I'm truly honored to become the first-ever Vicks VapoDad. My son Baylen and I had the opportunity to shoot this commercial together, which makes this opportunity that more special for me," Brees said in a statement. "There are no sick days in the Brees household, so when Baylen comes down with a cold, we use VapoRub to provide relief for his cough and cold symptoms."