Supplier News Breaks Archives
Sabona magnetic, copper bracelets hit Rite Aid shelves
December 29th, 2011
SIKESTON, Mo. – Sabona of London Unlimited Inc. has rolled out a selection of its magnetic and copper bracelets and other products at select Rite Aid drug stores.
Sabona Athletic Magnetic Bracelet
Sabona said Thursday that a limited mix of its products are being sold at Rite Aid's new "wellness store" locations nationwide.
The pharmacy chain earlier this month reported that during its third quarter ended Nov. 26 it had remodeled 119 locations to the "wellness" prototype, which offers an expanded array of products and services for improving health and well-being.
Priced from $12.99 and $19.99, Sabona's product selection at the Rite Aid wellness stores includes its new Sabona Pro-Magnetic Sport Wristbands, Copper Wristbands, Athletic Bracelets and Stainless Steel Magnetic Bracelets. Also being offered are Sabona Copper Thread Supports, which the company said provide an alternative to the traditional supports with items containing 5% copper threading.
Sabona said its display is located directly in front of the pharmacy, which is clearly visible from the front of the store.
"Wellness initiatives are a growing part of everyday living as people become increasingly aware of new forms of alternative health care," stated Ted Faber, Sabona's national key accounts manager. "Rite Aid's wellness stores feature hundreds of products and services to help their customers and patients meet their health and wellness goals, and Sabona is pleased to have their products included in their offerings."
Copper and magnetic bracelets, wristbands, jewelry and other products have been used for years for a variety of medicinal and wellness purposes.