Supplier News Breaks Archives
Crest adds to 3D White oral care roster
February 13th, 2012
CINCINNATI – Procter & Gamble Co. has expanded its Crest 3D White oral care line with Crest 3D White Glamorous White Toothpaste and Crest 3D White Intensive Professional Effects Whitestrips.
P&G said Crest 3D White Glamorous White Toothpaste uses a breakthrough shine technology that noticeably brightens a person's smile after just one brushing and removes up to 90% of surface stains in five days.
Coming in a Vibrant Mint flavor, the new toothpaste whitens by lifting and polishing away surface stains with proprietary micro-cleansing whiteners while also strengthening weakened enamel and removing surface stains in hard-to-reach places with gentle foaming action.
Meanwhile, Crest 3D White Intensive Professional Effects Whitestrips provide professional-level whitening results in seven days and contain the same enamel-safe ingredient that dentists use to penetrate below the enamel surface for noticeable results, according to P&G.
The company said the new tooth whitening strips "whiten as well as a $500 in-office professional treatment." The strips are applied for two hours daily for seven days.
"We created Crest 3D White Glamorous White Toothpaste to deliver fast and efficacious whitening results for a whiter, brighter smile," commented Doreen Bayliff, general manager for P&G North American Oral Care. "The new formula was specially designed with a dual silica system and Crest 3D White's proprietary radiance technology to help deliver the instant shine results that you want. To complement the powerful Crest 3D White collection, we developed Crest 3D White Intensive Professional Effects Whitestrips, which whiten as well as a $500 professional treatment."
Crest 3D White Intensive Professional Effects Whitestrips is available now at drug chains and mass retailers nationwide. Crest 3D White Glamorous White Toothpaste is due to hit store shelves in March.