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Hallmark readies Justin Bieber greeting card line
February 29th, 2012
KANSAS CITY, Mo. – Hallmark plans to begin rolling out a collection of Justin Bieber greeting cards in April.
The greeting card giant said Wednesday that the line of 48 cards, offered in partnership with Bravado, will sport bright colors and include a photo of the teen and tween pop music star.
In addition, the cards will feature such innovations as lights, songs from Bieber, motion and pop-up displays, and also will double as collectors' items with door hangers, photo inserts and more.
Hallmark said the cards, ranging from $2.57 to $9.99, express a variety of playful sentiments, such as "Hope your big day rocks like never before" and "You must be one of my biggest fans 'cause you blow me away, girl!".
Plans call for the Justin Bieber Hallmark cards to become available in Walmart stores nationwide in April and in Hallmark Gold Crown stores, Walgreens, CVS and other retail outlets in May.
"We are excited to partner with Justin Bieber to provide a new way for consumers and fans to connect, while celebrating their love of Justin Bieber and his music," stated Hallmark licensing director Jenny Hofeditz. "This collection of cards with displayable, innovative and interactive features will provide consumers with a long-lasting greeting card and Justin Bieber experience."