Supplier News Breaks Archives
Dr. Neuzil's Irrigator nasal spray lands CDMA distribution
April 18th, 2012
LADY LAKE, Fla. – Dr. Neuzil's Irrigator nasal cleansing spray has been added to the distribution channel of the Chain Drug Marketing Association (CDMA).
Dr. Neuzil's said Tuesday that under the agreement, more than 6,000 drug stores will now have access to its herbal-enhanced saline spray. According to the company, CDMA is now marketing the product to regional drug chains, independent pharmacies, regional drug wholesalers, specialty distributors and buying groups.
Developed by a Central Florida nurse practitioner, Dr. Neuzil's Irrigator is a saline-based formula that helps remove airborne irritants that cause nasal discomfort, such as pollen, pet dander, mold spores and dust. It also contains essential oils that soothe and moisturize nasal passage,s leaving the user feeling refreshed, the company said.
"Our CDMA retailers tell us their customers are more inclined to purchase natural products," Jaime Zaguroli, senior category manager at CDMA, said in a statement. "We had never seen a product like Dr. Neuzil's Irrigator before and were impressed by its herbal-enhanced, all-natural active ingredients. Adding the spray to our distribution program enables us to meet a growing demand from our retailers."
The spray is available in drug stores, natural product and health food stores, e-tailers and medical practitioner offices.
"CDMA has built its reputation as an organization whose sole purpose is to support retail owners with marketing and merchandising efforts," stated Ed Neuzil, founder of Dr. Neuzil's Irrigator. "Having Dr. Neuzil's Irrigator in CDMA's product offering gives us enhanced and targeted exposure to a mainstream consumer audience."