Supplier News Breaks Archives
Lay's unveils BLT-flavored chips
April 18th, 2012
PLANO, Texas – This month Frito-Lay plans to roll out Lay's Classic BLT-flavored potato chips, which blend the taste of a bacon, lettuce and tomato sandwich with a potato chip.
The PepsiCo snack brand said Wednesday that the new flavor will hit store shelves nationwide in April, which is also National BLT Sandwich Month.
Lay's Classic BLT-flavored potato chips will come in three sizes: a 1.9-ounce bag for a suggested retail price of $1.09, a 2.9-ounce bag that retails for $1.49; and a 10-ounce bag retailing for $4.29.
"At Frito-Lay, our flavor experts find inspiration in all corners of the culinary universe. Our new Classic BLT-flavored Lay's potato chips prove that inspiration is sometimes closer than you think," stated Ram Krishnan, vice president of marketing for Frito-Lay North America. "Pairing a delicious sandwich with our tasty Lay's potato chips is an American tradition that helped inspire us to create this new flavor — a simple indulgence that makes more sense together than apart — just like the BLT."
According to Frito-Lay, the BLT sandwich became popular when the rapid expansion of supermarkets after World War II made fresh produce more easily accessible year round. Lay's Classic BLT-flavored potato chips bring the traditional taste of the venerable sandwich by featuring the tastes of crispy bacon, refreshing lettuce and a sliver of tomato in every crunch, the company said.
The new chip flavor also comes as the demand for bacon has soared, Frito-Lay said. Total bacon sales nationwide have been surging over the last decade, highlighted by an 11% increase from 2010 to 2011.