Schick Intuition has launches The Simplicity Project, an initiative on Facebook designed to help women make their lives easier.


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Schick Intuition social media effort touts 'simplicity'

April 25th, 2012

SHELTON, Conn. – Schick Intuition has launches The Simplicity Project, an initiative on Facebook designed to help women make their lives easier.

The Energizer Personal Care women's shaving brand said Wednesday that through the end of the summer, women can go online to Facebook.com/schickintuition to get simplicity tips and tools, savings and more.

And to guide fans "on their path to simplicity," Schick Intuition is partnering with organizational expert Jill Pollack, whose expertise ranges from organizing her celebrity clients in their home and office to being featured as an expert in numerous broadcast segments nationwide and in Canada.

"I'm so excited to partner with Schick Intuition to help women organize and simplify their lives," Pollack said in a statement. "I see myself as a personal trainer for the home and office. With a few simple tips and a little dedication, we'll help women across the country lead smoother lives."

At the Schick Intuition Facebook page, women can take the Simplicity Quiz and find out if they are one of four "simplicity" personalities — Queen of Clutter, Last Minute Lady, Yes Ma'am or Miss Simplicity — and then receive custom tips from Pollack for their specific personality type.

In addition, consumers will get tips all summer long from Pollack and, as a special bonus, for a limited time they will be able to download coupons for up to $4 off Schick Intuition razors and refills after taking the quiz.

The Simplicity Project also will include blogger diaries, weekly giveaways of Pollack's favorite products to help people simplify, and the Simplicity Sweepstakes, in which one winner will get a simplicity makeover from Pollack. Fans can join The Simplicity Project at Schick Intuition's Facebook page as well as via @SchickIntuition on Twitter.

"Schick Intuition is all about making women's lives easier," stated Krista Kiisk, brand manager for Schick Intuition. "Our Simplicity Survey revealed 71% of women have at least one girlfriend who needs to simplify her life. With the launch of the Simplicity Project, we created a complete program to help women on their daily journey to finding balance so they can enjoy what matters most."

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