H.J. Heinz Co. has made Heinz Ketchup Blended with Balsamic Vinegar a full-time member of its product family.


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Balsamic vinegar variety joins Heinz ketchup lineup

May 1st, 2012

PITTSBURGH – H.J. Heinz Co. has made Heinz Ketchup Blended with Balsamic Vinegar a full-time member of its product family.

Heinz Ketchup Blended with Balsamic Vinegar was offered as a limited edition last fall.

The company said Tuesday that in response to strong consumer feedback, Heinz Ketchup Blended with Balsamic Vinegar is now part of the brand's standard lineup of ketchups, after being offered as a limited-edition item, and marks the first new flavor from Heinz Ketchup in almost a decade.

Heinz Ketchup Blended with Balsamic Vinegar uses traditional Heinz variety tomatoes and its special blend of spices but combines it with a tangy balsamic vinegar instead of traditional distilled white vinegar, resulting in a richer, deeper flavor that maintains the unique taste of Heinz Ketchup but also brings something new.

Last fall, the limited-edition product was first offered to the hundreds of thousands of ketchup lovers who "like" Heinz Ketchup on Facebook in the United States, according to Heinz. With the positive reviews from fans at the initial launch, retailers embraced the limited-time offer and sold it from December 2011 to March 2012. During that time, it became clear that the new blend was a hit with consumers — as shown through brisk sales on Facebook — and that they wanted to enjoy it on a more ongoing basis, the company said.

"We were thrilled with how people embraced the limited-edition flavor and are happy to announce that it will join the other varieties of Heinz Ketchup offered regularly," stated Eric Dahmer, senior brand manager for Heinz Ketchup. "People told us they loved the familiar yet exciting taste and enjoy it as a key ingredient in favorite recipes and as a flavor-booster on mealtime foods such as chicken, pork and steak to create a more sophisticated, robust taste."

Heinz Ketchup Blended with Balsamic Vinegar will be available at retailers nationwide and joins an array of specialty Heinz Ketchups, including Organic, Simply Heinz, No-Salt Added, Hot & Spicy and Reduced Sugar varieties.

Retailing at $2.49, the product comes in a classic 14-ounce glass bottle with a silver cap and a sleek black-and-silver label.

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