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Pepsi global campaign set to air first TV spot
May 7th, 2012
PURCHASE, N.Y. – PepsiCo plans to air the brand's initial television commercial since the announcement of its first global campaign, "Live for Now."
The beverage giant said the TV spot, titled "Now in the Moment" and scheduled to begin airing today, marks the first televised expression of the Live for Now positioning, which inspires Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms.
The Now in the Moment commercial also signals the second phase of the campaign's U.S. rollout and will make its debut during primetime broadcasts on ABC, CBS, NBC, FOX and CWN, according to Pepsi.
The TV ad features a cameo appearance by global music artist Nicki Minaj plus a new remix of Minaj's hit single "Moment 4 Life." The spot captures all of the excitement in a single moment frozen in time, which is brought to life by the simultaneous crack of two Pepsi cans, the company said.
Also to support the Live for Now campaign, Pepsi recently announced a partnership with Paramount Pictures for its upcoming film, "Katy Perry: Part of Me 3D," starring Katy Perry, as well as a partnership with Sony and the Estate of Michael Jackson. The partnerships will include retail promotions, special edition Pepsi cans and epic live events, Pepsi said.
The first phase of the Live for Now campaign kicked off in the United States with "Pepsi Pulse," the digital element of the brand's new global positioning, an interactive platform that operates in real time, curating trending pop culture content, entertainment news and consumer incentives, the company said.
"Pepsi has a rich history of inspiring fans to connect with pop culture and entertainment and providing them with unparalleled experiences in relevant, authentic and new ways," stated Simon Lowden, chief marketing officer of Pepsi Beverages Co. "We wanted to create an ad spot that is true to Pepsi's DNA and speaks to the essence of living for now."