This month Coty Inc. is rolling out Nautica Aqua Rush, targeted at the "adventurous" man.


Coty, Nautica Aqua Rush, men's fragrance, Steve Mormoris, Coty Beauty Global Marketing










































































































































































































































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Coty introduces Nautica Aqua Rush

May 17th, 2012

NEW YORK – This month Coty Inc. is rolling out Nautica Aqua Rush, targeted at the "adventurous" man.

Nautica Aqua Rush

Coty said this week that Nautica Aqua Rush comes in a bottle sporting "the curve of a swiftly moving sailboat or cresting wave" to reflect the dynamic power of the scent and the active lifestyle of the men wearing it.

According to the company, the energetic scent "opens with brisk top notes of Sea Breeze accord and Yuzu splash with a twist of spicy-sweet Coriander. The fragrance's heart uncovers notes of Watermint, Clary Sage Absolute and Violet Leaves. The scent is anchored by masculine notes of Amberwood, Water Musks and Teak Wood."

Nautica Aqua Rush men's fragrance comes in a 50-ml bottle priced at $49 as well as in a 100-ml bottle for $65. There's also a 4-ounce, all-over body spray that retails for $10.

"Nautica Aqua Rush evokes the energy of an adventurous lifestyle," commented Steve Mormoris, senior vice president of Coty Beauty Global Marketing. "This exhilarating new Nautica fragrance celebrates the strength and masculinity of the active man and, ultimately, the epic power of the ocean."

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