Supplier News Breaks Archives
Walgreens social media director joins Campbell Soup
May 17th, 2012
CAMDEN, N.J. – Adam Kmiec has been appointed director of digital marketing and social media at Campbell Soup Co.
The food manufacturer said Thursday that Kmiec, 32, will lead its digital marketing and social media efforts to boost consumer demand and build equity for the company and its brands.
Kmiec comes to Campbell from Walgreens, where he served as director of social media and established programs that helped advance the drug chain's digital marketing. Campbell said he was also responsible for implementing and overseeing social media policies and governance across Walgreens' corporate communications and its nearly 8,000 stores, including the use of social media tools for employee communications.
He will report to Andrew Brennan, vice president of global strategy, advertising and design, and be based at the company headquarters in Camden, N.J.
"Adam brings a great deal of experience to Campbell, including a broad marketing background and a specific expertise in digital and social media," Brennan stated. "Throughout his career, Adam has helped a variety of consumer brands establish and expand their digital marketing efforts, and I am confident that he will help Campbell do the same."
Before his career at Walgreens, Kmiec was senior vice president of interactive marketing innovation at Pittsburgh-based Marc USA. Prior to that, he was manager of interactive marketing at ConAgra Foods and worked for Draft Worldwide, Leo Burnett and Fallon.
"I'm excited to join a company with so many brands that play an important role in people's lives," Kmiec commented. "Our opportunity to engage consumers in new and innovative ways is limitless. I'm eager to work with the team and to leverage my experience to help grow the business and make Campbell one of the most digitally fit organizations in the world."