Over-the-counter medicine startup UrgentRx is readying for national expansion.


UrgentRx, retail distribution, over-the-counter medicine, OTC medications, powered medications, Jordan Eisenberg, round of financing, JUMP Investors, UrgentRx Aspirin to Go, UrgentRx Headache Relief to Go, UrgentRx Ache & Pain Relief to Go, UrgentRx Allergy Relief to Go, Kim Feil, Walgreens


















































































































































































































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UrgentRx eyes bigger retail distribution

May 21st, 2012

DENVER – Over-the-counter medicine startup UrgentRx is readying for national expansion.

The company said Monday that it has closed on $3 million round of financing, led by Los Angeles-based venture-capital fund JUMP Investors.

"We are very pleased with the direction UrgentRx is headed," stated Jordan Eisenberg, founder and chief executive officer of UrgentRx. "This latest round of financing will position us to further expand our retail distribution, product portfolio and marketing efforts. We have some very exciting announcements coming this fall."

UrgentRx's fast-acting, powdered medications come in credit card-size packets that can be taken anytime, anywhere. According to UrgentRx, the OTC medications are formulated in a pleasant-tasting powder that doesn't require liquid to take and works nearly 2.5 times faster than traditional pills or tablets. The compact packets also are designed to easily fit in a wallet or purse credit card slot, are more portable than pill containers and are readily available in times of medical emergencies, the company said.

The initial product line includes UrgentRx Aspirin to Go, UrgentRx Headache Relief to Go and UrgentRx Ache & Pain Relief to Go. Plans call for a new product, UrgentRx Allergy Relief to Go, to launch a new product in the latter half of this year.

UrgentRx said it has added former Walgreens chief marketing officer Kim Feil to its board of advisers. In addition, the company has relocated to a larger office space in lower downtown Denver and expanded into a larger warehouse space.

Currently, UrgentRx products are sold in pharmacies, supermarket chains, convenience stores and mass merchants in Colorado, Iowa, Washington and Oregon, as well as through online retailers such as Amazon.com, Walgreens.com and Drugstore.com. Colorado locations carrying UrgentRx products include King Soopers pharmacy, City Market pharmacy, and select Walgreens and Walmart stores.

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