Supplier News Breaks Archives
Coinstar, Starbucks target retail chains for coffee kiosk
June 6th, 2012
BELLEVUE, Wash. and SEATTLE – Coinstar Inc. and Starbucks Corp. unit Seattle's Best Coffee have partnered to roll out fresh-ground and brewed coffee kiosks in drug stores, supermarkets and mass merchant retail outlets.
Drug stores are one of the planned retail locations for Coinstar's Rubi coffee kiosk.
The companies said Tuesday evening that Coinstar's new Rubi coffee kiosk will start being deployed at retail stores this summer, with about 500 machines serving Seattle's Best Coffee expected by the end of the year and thousands of kiosks in the next few years.
According to Coinstar and Starbucks, the solution is the first to bring a "cafe-quality experience" to self-service coffee kiosks nationwide and, based on the results of a successful pilot, meets an unmet consumer need in the $40 billion U.S. coffee market.
The Rubi kiosk occupies nine square feet and grinds and brews fresh, whole coffee beans in a single-cup process on demand and around the clock, serving brewed coffee and specialty drinks such as mochas and vanilla lattes. Price points start at $1.
"We are delighted to introduce the Rubi kiosk, our third automated retail business. Just as our Redbox movie rental and Coinstar coin-counting kiosks reimagined retail, we believe our coffee kiosk reimagines the coffee experience for consumers," stated Paul Davis, chief executive officer of Coinstar. "In addition, we are very pleased to work with Seattle's Best Coffee, one of the country's premier coffee brands. Together, we will deliver the kind of quality, convenience and value that we know coffee drinkers on the go will appreciate."
Plans call for the first Rubi kiosks to be installed in grocery, drug and mass retail stores in the Northeast and on the West Coast, the companies said. Thereafter, as Coinstar expands geographically with deployments of the kiosk, it will pursue other channels as part of the rollout.
"This relationship is a logical next step in our strategy to bring great coffee to new and unexpected locations where it's traditionally been hard to find great coffee," commented Jim McDermet, senior vice president and general manager of Seattle's Best Coffee.