Supplier News Breaks Archives
Viviscal adds supplement to repair overstyled hair
June 21st, 2012
CHICAGO – Lifes2good, maker of the hair loss supplement Viviscal, have expanded the brand with a new product, Viviscal Hair Repair.
The company said Wednesday that Viviscal Hair Repair tablets are aimed at women with "hurt and damaged" hair from heat treatments, chemical treatments, coloring, extensions, poor diet, pollution and stress.
Viviscal Hair Repair's formulation is designed to restore the health and strength of damaged, overstyled tresses by repairing from within, according to Lifes2good.
The product also contains the exclusive AminoMar C Marine Complex that provides key proteins, selenium, biotin and folic acid, and grape seed extract — a super-antioxidant rich in polyphenols and 20 times more powerful than vitamin E and 50 times stronger than vitamin C, the company said.
"This is the first of our hair growth products to deliver a targeted solution for damaged, overstyled hair that works from the inside out," stated Mark Holland, chief executive officer of Lifes2good.
"A recent survey conducted for our Viviscal brand showed that 87% of consumers know that overstyling, coloring and straightening hair over a prolonged period of time does significant damage to hair, yet more than 68% of women surveyed continue to receive these treatments," Holland noted. "These findings are striking, and we knew that we needed to create a specific formula to address the needs of these consumers."
Lifes2good add that its nutritional supplements are drug-free, clinically proven and scientifically tested.
Viviscal Hair Repair tablets, which retail for $29.99 for a 30-day supply, are available at Rite Aid and online at Viviscal.com.