American Greetings Corp. has expanded its justWink greeting card line with a new collection of designs.

American Greetings, justWink, greeting card, new collection, smartphone application, Kelly Ricker, justWink app

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American Greetings adds new justWink card collection

June 29th, 2012

CLEVELAND – American Greetings Corp. has expanded its justWink greeting card line with a new collection of designs.

The company said Friday that the new justWink cards, which have a corresponding smartphone application, bring bold colors, adorable illustrations and witty copy for occasions ranging from birthdays and anniversaries to weddings and babies.

According to American Greetings, the new cards' "whimsical unicorns, sweater-wearing cats, and (of course) bacon with realistic yet playful messages create an unexpected experience for both the sender and the lucky recipient."

Each card has a QR code and a URL on the back that directs consumers to a free justWink app for the iPhone and Android phones. The app enables users to send digital cards via text, e-mail or Facebook. iPhone users can also select a "real mail" option, which allows them to send a personalized card to a friend's mailbox for $2.99.

In addition, digital cards can be created and sent for free through the justWink website or through the NOOK version of the app.

With more than 1 million downloads to date, the app has gained popularity and loyalty among its users by continuing to add fresh seasonal content, fun everyday cards to send on the go, and a host of other occasions, the company said. It also has personalization features such as the ability to add signatures and photos as well as Facebook-powered birthday reminders.

"We know our consumers love having really clever, super cute cards at their fingertips, and we're excited to bring a new collection of paper cards into the stores where they're already shopping so that they can experience all of the glitter and whimsy firsthand," stated Kelly Ricker, justWink brand manager and executive director of product development. "Between the cards, the app and the website, we've made it easy and fun to send friends the freshest content anywhere, anytime."

The new collection of justWink cards is availabe at drug chains, supermarket chains and mass retailers nationwide.