Supplier News Breaks Archives
Luden's promotion seeks best jingle
July 30th, 2012
IRVINGTON, N.Y. – Throat lozenges brand Luden's is calling on online voters in its search for the best original jingle based on the theme, "Surprisingly Soothing, Simply Delicious!".
The Prestige Brands Holdings unit said Monday that online voting for the top 10 finalists to determine the grand prize Winner in the "La La Luden's" contest runs through Aug. 17.
Ten finalists have been selected by a panel of judges, and their videos are now up on the Luden's website for viewing and voting. One vote per person will be permitted daily.
The grand prize winner will have his or her jingle featured on the Luden's site, win a cash prize of $2,500, get tickets to one of America's top talent search shows, and receive a year's supply of assorted Luden's products. The remaining finalists will get $100 American Express Gift Cards and assorted Luden's products.
The Luden's product lineup Wild Cherry, Sugar-Free Wild Cherry, Wild Honey, and Wild Berry throat drops, which come in 14-count packs at a suggested retail price of 99 cents and in bags of individually wrapped drops for $1.79.
New to the line is Luden's Vitamin C Supplement Drops, which are made with real orange juice and contain 100% of the recommended daily value of vitamin C, the company said. Luden's Vitamin C Supplement Drops are available in a 25-count bag and retail for $1.79.