Supplier News Breaks Archives
RH Labs to roll out personal massager line to mass chains
July 31st, 2012
ATLANTA – Starting this fall, RH Laboratories will bring three models from sex expert Dr. Laura Berman's line of personal massagers to food, drug and mass retailers.
RH Labs, maker of the RockHard Weekend and Pandora sexual performance enhancers for men and women, said Tuesday that the three products coming to market are the Maya, Lila and Athena personal massagers.
Berman's Intimate Accessories products are being made available to the food/drug/mass retail market via a an exclusive distribution partnership between RH Labs and California Exotic Novelties (CEN). Each product was designed and developed by Berman and her female team at CEN, with special attention paid to a woman's wants and needs, according to RH Labs.
Plans call for the products to be sold in the family planning section, alongside condoms and lubricants.
RH Labs noted that Berman's products are the only line of personal massagers endorsed by a world-renowned sex and relationship expert and designed, developed and marketed by a female team.
"The demand for sexual wellness products is growing exponentially," commented RH Labs president Joshua Maurice. "Now these intimate items will be available in the stores where mainstream America is already shopping."
Berman has published several best-selling books and appeared on many network television shows, including "The O'Reilly Factor," "The Talk" and "The Dr. Oz Show." Her advice has been featured in The New York Times, USA Today and nearly every women's magazine. Berman also has her own show, "In The Bedroom," on the Oprah Winfrey Network.