Supplier News Breaks Archives
CoverGirl signs up P!nk
August 6th, 2012
HUNT VALLEY, Md. – Rock singer P!nk has become the latest in a long line of CoverGirls.
The Procter & Gamble makeup brand said Monday that P!nk recently wrapped up her first print advertising campaign with CoverGirl, which will debut in fall.
And later this fall, the rock star will be the face of a "bold new mascara innovation from the brand," CoverGirl said, adding that in the months ahead P!nk will debut "many more surprising new beauty looks on her lashes, lips and everything in between."
"P!nk is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are," commentedd Esi Eggleston Bracey, vice president and general manager of CoverGirl Cosmetics. "That combination of irreverence and integrity is exactly what the CoverGirl brand loves about her and identifies with. We have admired P!nk's art and her attitude for years. We love the energy and confidence that she radiates, and the fact that inside and out she's as cool as she looks. She's an awesome addition to our CoverGirl family.”
P!nk is fresh off the heels of putting the finishing touches on her new album, "The Truth About Love."
"I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music, and now my partnership with CoverGirl to love," P!nk said in a statement. "Joining a group of women who have always inspired me — to laugh out loud, let my guard down, or play around with my beauty look — is such an honor."
The list of famous CoverGirls has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster includes Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Canadian Olympian Mary Spencer.