Supplier News Breaks Archives
Hangover Joe's ramps up retail distribution
August 13th, 2012
COLORADO SPRINGS, Colo. – Hangover Joe's, maker of The Hangover Recovery Shot, is expanding distribution to more retail stores in the United States and beyond.
The company said Monday that The Hangover Recovery Shot is a quick seller for major chains such as 7-Eleven and independent retailers and is readily available to prospective convenience stores nationwide via McLane Co. and Core-Mark.
Hangover Joe's also plans to launch the brand with distribution partner RAGE Beverages Inc. in Canada and A2 Trade Partners in Australia and New Zealand by the end of September.
A functional lifestyle beverage, the two-ounce Hangover Recovery Shot — made with natural ingredients and a small amount of caffeine — is intended for "busy professionals, on-the-go travelers, blue-collar workers or the average adult who wants to cut loose once in awhile but requires a speedy recovery the next morning," according to the company.
"Hangover Joe's The Recovery Shot is made from natural ingredients and makes people feel better and more energized almost instantly," explained Hangover Joe's co-founder Mike Jaynes. "Unlike other recovery shots that are made with ingredients you can barely pronounce or leave a bad taste in your mouth, our recovery shot tastes great and consists of natural ingredients like green tea leaf, acai fruit extracts, goji berry concentrate and vitamins B6 and B12."
Hangover Joe's, which said the shot is the official licensed product of "The Hangover" movie and is the nation's No. 1-selling hangover recovery product, reports that more than 130 million hangovers occur each month in the United States alone.
"We want to make it easy and convenient for you to recover from a night of fun. You can trust The Hangover Recovery Shot will provide that quick boost of energy and natural vitamins you need to get through your busy day, no matter how hard you partied the night before," stated Hangover Joe's co-founder Shawn Adamson. "Stores around the country report customers purchasing The Recovery Shot even if they don't have a hangover, claiming they love the taste and the quick re-energizing and refreshing effects of the shot."