Supplier News Breaks Archives
Kardashian beauty collection to hit store shelves
August 27th, 2012
LOS ANGELES – Boldface Group Inc. plans to roll out a limited-edition holiday collection from its Khroma Beauty by Kourtney, Kim and Khloe Kardashian brand at retail stores in late fall.
The beauty care licensing company said Friday that the line includes such items as a faux lash collection, a suite of problem-solving mascaras, and such holiday sets as Kardazzle Compacts.
Plans call for the initial holiday collection to debut in Ulta Beauty, CVS/pharmacy, Sears, Kmart, H-E-B, Meijer and other chains in late November.
Each product was designed with the input and guidance of all three Kardashians, who tested and approved all product formulas.
After the holiday collection launch, Khroma Beauty will be officially introduced in January 2013 at the above chains as well as at Fred Meyer, Duane Reade, Harmon and others.